I've had several customers ask me about file types for print and digital graphics so I decided to write this blog to shed some light on the confusion.
Having an idea of what you want to achieve will help you determine which file type is right for the project. Understanding the importance and role of different file types is essential to ensuring your brand is properly represented.
Vector: AI, EPS and PDF.*
Typical program used for editing vector files: Illustrator, Cad
Most common type of vector files are fonts and logos. A vector image is made up of paths and points which are interpreted as a series of mathematically generated curves. Your company logo and brand graphics should be created as a vector file, which can be used on anything from business cards and letterhead, shirts and other marketing products. Vector files can be scaled to infinite size without compromise to quality. They are smaller, more compact files due to the mathematical composition of vector files. Vector files offer the highest versatility and quality for brand elements. PDF files are usually vector files. However, depending on how it was created, it could also be a raster file. Usually this is determined when you opt to flatten the layers of a file (raster) or retain its layers (vector) upon saving.
AI– Adobe Illustrator
AI files are vector files used to generate art—created and edited with Adobe Illustrator. Vector-based AI files are scalable to any size. Commonly used for creating logos, illustrations and print layouts.
EPS– Encapsulated Postscript
EPS files are vector files of a graphic, text or illustration. Vector-based EPS files are scalable to any size. EPS files can be opened using Adobe Illustrator, or Adobe Photoshop.
PDF– Portable Document Format
A PDF is a universal file format that preserves the fonts, images, layout and graphics of a source document. PDF files can be shared, viewed and printed by anyone with free Adobe Reader software. Some PDF files can be used for digital or desktop printing.
OUR PROCESS: RASTER TO VECTOR
Do you have a JPEG file but need a scalable Vector file format? We can help!
We take your JPEG and create a vector file from scratch. You will receive several file types for all print and digital uses.
Raster: PSD, JPEG, PNG, TIFF, and GIF.
Typical program used for editing raster files: Photoshop
Most commonly used for photographs or online resources. An image made up of hundreds of pixels. Every photo you find online or in print is a raster image built upon a fixed number of pixels. As such, they can not be scaled without compromising their resolution. When stretched, pixels are added which are not part of the original image, causing blurry, low-res images. Raster files tend to be large due to the data required to fill each pixel with color information.