When I was a child, I would sneak my older sister's CDs into my room and listen to them until she got back home. I always thought music was extraordinary; it is what makes humans human. Music is in a number of ways the fabric to our lives and the definition of society. Music fuels the mind and thus it fuels our creativity. A creative mind allows to make great discoveries and innovations. It makes learning more fun and memorable, it brings people together, it reduces stress and anxiety…it is a universal language.
Music and architecture can be paralleled in many more ways than one. Musical terms such as rhythm, texture, harmony, proportion and articulation refer both to architecture and to music. Rhythm in music is patterns of sounds in relation to a beat; repetition of elements openings, shapes, structural bays- establish regular or irregular rhythm in architecture. Musical texture refers to layers of sounds and rhythms produced by different instruments. Architectural texture appears in different materials. Harmony is balance of sound or composition and balance of parts together. Proportion is relationship between parts; in music it is distance between notes or intervals. Dynamics is the quality of action in music or in a building’s facade or mass.
Graphic design and its role in Music
Adam Farrell of record label Loma Vista Recordings says that the role of design today is “probably more important than at any time in the business of music.” He explains that where a few decades back, billboards and print ads did the talking, today design is “your opening statement,” as “most fans enter the world of an artist via some kind of image or video they almost scroll past on a phone or a tablet. So the visuals that go along with the music have to give some sense of story and idea. They need to grab.”
Visual storytelling is exactly what our client Guns of the Seneca wanted for their album "Citizens of the Universe." The SciFi Futurism artwork takes you through the universe to another world that has modern architecture and aquatic hydroponic growing stations. Let Archestrate be in your corner when you release your new music. We will design all your materials such as cover art, social media branding, logo and brand identity, flyers, etc.